Careers Shop Wickes
A compelling investment case

Our business has a compelling investment case centred around four key areas.


The c.£27bn UK home improvement market has grown at 2.5% pa over the past 10 years, driven by increasing home ownership, the rising number of households, people spending more time at home due to hybrid working and consumers investing to make their homes more energy efficient.


Our balanced business model enables us to access three customer propositions of Local Trade, Design & Installation and DIY, offering greater resilience through the economic cycle. Wickes has just c6% share of the UK RMI market, offering significant opportunity for future growth. Continued market share gains and underlying market growth should generate mid single-digit revenue growth over the cycle.


Our proven growth levers are successfully driving sales densities, profit contribution and returns from stores. Our efficient model keeps operating costs low, generating operating leverage so that over the economic cycle we would expect to grow profit faster than revenue.


Our profitable business model generates strong operational cash flow. This cash flow supports future investment into proven growth levers such as store refits and digital, as well as enhancing shareholder returns through dividends and share buybacks.

Our markets

Market growth is underpinned by robust fundamentals:

Ageing housing stock

Driving need for home improvement

Climate change

Driving increased focus on retrofitting homes

Rising energy costs

Encouraging customers to make their homes more energy efficient

Broadening DIY market

A new wave of younger DIYers, many of whom are women

Role of the home

Homes have become multi-purpose as people spend more time at home, with shift to hybrid working

Changing consumer trends define the need for change

Convenience / speed

Value / quality

Digital growth

Desire for better homes

Customer needs change and we must move with pace and adjust to meet those needs.


We have a digitally-led approach to sales with 98% of sales touching the store

DIFM Space to dream and visualise your project with expert help at hand
Assisted selling Support to find exactly what you need
Order fulfilment Orders picked and ready for collection or delivery
Self service Simple, quick and easy to shop

Approaching ⅔ of customers starting their journey digitally as they demand more digitally-led propositions

Help and advice

Digitally-led proposition drives efficiency and sales density across the physical store network

Strong plans to drive continued growth through our Growth Levers

1 Winning for Trade - TradePro Growth
2 Accelerating Design & Installation - natural category extensions, broadening the proposition
3 DIY Category Wins - getting our fair share in underweight categories
4 Digital Capability - continued development of a seamless offer
5 Store Investment - high return on refits, exploit new space opportunities
6 Enhanced store service model - laying the foundations for future growth
7 A Winning Culture - Delivering exceptional customer experience through engaged colleagues and growing responsibly